Friday, August 22, 2008

Algorithmic trading in forex

Algorithmic trading in forex
Electronic trading is growing in the FX market, and algorithmic trading is becoming much more common. According to financial consultancy Celent estimates, by 2008 up to 25% of all trades by volume will be executed using algorithm, up from about 18% in 2005.

Market psychology

Market psychology
Market psychology and trader perceptions influence the foreign exchange market in a variety of ways:

Flights to quality: Unsettling international events can lead to a "flight to quality," with investors seeking a "safe haven". There will be a greater demand, thus a higher price, for currencies perceived as stronger over their relatively weaker counterparts. The Swiss franc has been a traditional safe haven during times of political or economic uncertainty.[8]

Long-term trends: Currency markets often move in visible long-term trends. Although currencies do not have an annual growing season like physical commodities, business cycles do make themselves felt. Cycle analysis looks at longer-term price trends that may rise from economic or political trends. [9]

"Buy the rumor, sell the fact:" This market truism can apply to many currency situations. It is the tendency for the price of a currency to reflect the impact of a particular action before it occurs and, when the anticipated event comes to pass, react in exactly the opposite direction. This may also be referred to as a market being "oversold" or "overbought".[10] To buy the rumor or sell the fact can also be an example of the cognitive bias known as anchoring, when investors focus too much on the relevance of outside events to currency prices.

Economic numbers: While economic numbers can certainly reflect economic policy, some reports and numbers take on a talisman-like effect: the number itself becomes important to market psychology and may have an immediate impact on short-term market moves. "What to watch" can change over time. In recent years, for example, money supply, employment, trade balance figures and inflation numbers have all taken turns in the spotlight.

Technical trading considerations: As in other markets, the accumulated price movements in a currency pair such as EUR/USD can form apparent patterns that traders may attempt to use. Many traders study price charts in order to identify such patterns

Political conditions

Political conditions
Internal, regional, and international political conditions and events can have a profound effect on currency markets.
For instance, political upheaval and instability can have a negative impact on a nation's economy. The rise of a political faction that is perceived to be fiscally responsible can have the opposite effect. Also, events in one country in a region may spur positive or negative interest in a neighboring country and, in the process, affect its currency.

Economic factors

Economic factors
These include economic policy, disseminated by government agencies and central banks, economic conditions, generally revealed through economic reports, and other economic indicators.
Economic policy comprises government fiscal policy (budget/spending practices) and monetary policy (the means by which a government's central bank influences the supply and "cost" of money, which is reflected by the level of interest rates).
Economic conditions include:
Government budget deficits or surpluses: The market usually reacts negatively to widening government budget deficits, and positively to narrowing budget deficits. The impact is reflected in the value of a country's currency.
Balance of trade levels and trends: The trade flow between countries illustrates the demand for goods and services, which in turn indicates demand for a country's currency to conduct trade. Surpluses and deficits in trade of goods and services reflect the competitiveness of a nation's economy. For example, trade deficits may have a negative impact on a nation's currency.
Inflation levels and trends: Typically, a currency will lose value if there is a high level of inflation in the country or if inflation levels are perceived to be rising. This is because inflation erodes purchasing power, thus demand, for that particular currency. However, a currency may sometimes strengthen when inflation rises because of expectations that the central bank will raise short-term interest rates to combat rising inflation.
Economic growth and health: Reports such as gross domestic product (GDP), employment levels, retail sales, capacity utilization and others, detail the levels of a country's economic growth and health. Generally, the more healthy and robust a country's economy, the better its currency will perform, and the more demand for it there will be.

Factors affecting currency trading

Factors affecting currency trading
See also: Exchange rates
Although exchange rates are affected by many factors, in the end, currency prices are a result of supply and demand forces. The world's currency markets can be viewed as a huge melting pot: in a large and ever-changing mix of current events, supply and demand factors are constantly shifting, and the price of one currency in relation to another shifts accordingly. No other market encompasses (and distills) as much of what is going on in the world at any given time as foreign exchange.
Supply and demand for any given currency, and thus its value, are not influenced by any single element, but rather by several. These elements generally fall into three categories: economic factors, political conditions and market psychology.


Non-bank foreign exchange companies offer currency exchange and international payments to private individuals and companies. These are also known as Foreign Exchange Brokers but are distinct from Forex Brokers as they do not offer speculative trading but currency exchange with payments. i.e. there is usually a physical delivery of currency to a bank account.
It is estimated that in the UK, 14% of currency transfers/payments are made via Foreign Exchange Companies[7]. These companies' selling point is usually that they will offer better exchange rates or cheaper payments than the customer's bank. These companies differ from Money Transfer/Remittance Companies in that they generally offer higher-value services.
Money Transfer/Remittance Companies perform high-volume low-value transfers generally by economic migrants back to their home country. In 2007, the Aite Group estimated that there were $369 billion of remittances (an increase of 8% on the previous year). The four largest markets (India, China, Mexico and the Philippines) receive $95 billion. The largest and best known provider is Western Union with 345,000 agents globally.

Retail forex brokers

Retail forex brokers
There are two types of retail brokers offering the opportunity for speculative trading. Retail forex brokers or Market makers. Retail traders (individuals) are a small fraction of this market and may only participate indirectly through brokers or banks. Retail forex brokers, while largely controlled and regulated by the CFTC and NFA might be subject to forex scams[5] [6]. At present, the NFA and CFTC are imposing stricter requirements, particularly in relation to the amount of Net Capitalization required of its members. As a result many of the smaller, and perhaps questionable brokers are now gone. It is not widely understood that retail brokers and market makers typically trade against their clients and frequently take the other side of their trades. This can often create a potential conflict of interest and give rise to some of the unpleasant experiences some traders have had. A move toward NDD(No Dealing Desk), And STP(Straight Through Processing) has helped to resolve some of these concerns and restore trader confidence, but caution is still advised in ensuring that all is as it is presented.

Investment management firms

Investment management firms
Investment management firms (who typically manage large accounts on behalf of customers such as pension funds and endowments) use the foreign exchange market to facilitate transactions in foreign securities. For example, an investment manager bearing an international equity portfolio needs to purchase and sell several pairs of foreign currencies to pay for foreign securities purchases.
Some investment management firms also have more speculative specialist currency overlay operations, which manage clients' currency exposures with the aim of generating profits as well as limiting risk. Whilst the number of this type of specialist firms is quite small, many have a large value of assets under management (AUM), and hence can generate large trades.

Hedge funds

Hedge funds have gained a reputation for aggressive currency speculation since 1996. They control billions of dollars of equity and may borrow billions more, and thus may overwhelm intervention by central banks to support almost any currency, if the economic fundamentals are in the hedge funds' favor.

Central banks

Central banks
National central banks play an important role in the foreign exchange markets. They try to control the money supply, inflation, and/or interest rates and often have official or unofficial target rates for their currencies. They can use their often substantial foreign exchange reserves to stabilize the market. Milton Friedman argued that the best stabilization strategy would be for central banks to buy when the exchange rate is too low, and to sell when the rate is too high — that is, to trade for a profit based on their more precise information. Nevertheless, the effectiveness of central bank "stabilizing speculation" is doubtful because central banks do not go bankrupt if they make large losses, like other traders would, and there is no convincing evidence that they do make a profit trading.
The mere expectation or rumor of central bank intervention might be enough to stabilize a currency, but aggressive intervention might be used several times each year in countries with a dirty float currency regime. Central banks do not always achieve their objectives. The combined resources of the market can easily overwhelm any central bank.[4] Several scenarios of this nature were seen in the 1992–93 ERM collapse, and in more recent times in Southeast Asia.

Commercial companies

Commercial companies
An important part of this market comes from the financial activities of companies seeking foreign exchange to pay for goods or services. Commercial companies often trade fairly small amounts compared to those of banks or speculators, and their trades often have little short term impact on market rates. Nevertheless, trade flows are an important factor in the long-term direction of a currency's exchange rate. Some multinational companies can have an unpredictable impact when very large positions are covered due to exposures that are not widely known by other market participants.


The interbank market caters for both the majority of commercial turnover and large amounts of speculative trading every day. A large bank may trade billions of dollars daily. Some of this trading is undertaken on behalf of customers, but much is conducted by proprietary desks, trading for the bank's own account.
Until recently, foreign exchange brokers did large amounts of business, facilitating interbank trading and matching anonymous counterparts for small fees. Today, however, much of this business has moved on to more efficient electronic systems. The broker squawk box lets traders listen in on ongoing interbank trading and is heard in most trading rooms, but turnover is noticeably smaller than just a few years ago

Market size and liquidity

Market size and liquidityThe foreign exchange market is unique because of
its trading volumes, the extreme liquidity of the market, the large number of, and variety of, traders in the market, its geographical dispersion, its long trading hours: 24 hours a day except on weekends (from 3pm EST on Sunday until 4pm EST Friday), the variety of factors that affect exchange rates. the low margins of profit compared with other markets of fixed income (but profits can be high due to very large trading volumes) the use of leverage
As such, it has been referred to as the market closest to the ideal perfect competition, notwithstanding market manipulation by central banks. According to the BIS,[1] average daily turnover in global foreign exchange markets is estimated at $3.98 trillion. Trading in the world's main financial markets accounted for $3.21 trillion of this.
This $3.21 trillion in main foreign exchange market turnover was broken down as follows:

$1.005 trillion in spot transactions
$362 billion in outright forwards
$1.714 trillion in forex swaps
$129 billion estimated gaps in reporting
Of the $3.98 trillion daily global turnover, trading in London accounted for around $1.36 trillion, or 34.1% of the total, making London by far the global center for foreign exchange. In second and third places respectively, trading in New York accounted for 16.6%, and Tokyo accounted for 6.0%.
In addition to "traditional" turnover, $2.1 trillion was traded in derivatives.
Exchange-traded forex futures contracts were introduced in 1972 at the Chicago Mercantile Exchange and are actively traded relative to most other futures contracts. Forex futures volume has grown rapidly in recent years, and accounts for about 7% of the total foreign exchange market volume, according to The Wall Street Journal Europe (5/5/06, p. 20).

Top 10 currency traders [2]% of overall volume, May 2008
Rank................ Name................ volume
1..................Deutsche Bank ....... 21.70%
2 ................... UBS AG .............. 15.80%
3............. Barclays Capital ......... 9.12%
4...................... Citi.................... 7.49%
5 ...... Royal Bank of Scotland ..... 7.30%
6 ................ JPMorgan .............. 4.19%
7 ................... HSBC ..................4.10%
8............lehman Brothers .......... 3.58%
9............. Goldman Sachs ..........3.47%

Foreign exchange trading increased by 38% between April 2005 and April 2006 and has more than doubled since 2001. This is largely due to the growing importance of foreign exchange as an asset class and an increase in fund management assets, particularly of hedge funds and pension funds. The diverse selection of execution venues such as internet trading platforms offered by companies such as First Prudential Markets and Saxo Bank have made it easier for retail traders to trade in the foreign exchange market. [3]
Because foreign exchange is an OTC market where brokers/dealers negotiate directly with one another, there is no central exchange or clearing house. The biggest geographic trading centre is the UK, primarily London, which according to IFSL estimates has increased its share of global turnover in traditional transactions from 31.3% in April 2004 to 34.1% in April 2007. RPP
The ten most active traders account for almost 73% of trading volume, according to The Wall Street Journal Europe, (2/9/06 p. 20). These large international banks continually provide the market with both bid (buy) and ask (sell) prices. The bid/ask spread is the difference between the price at which a bank or market maker will sell ("ask", or "offer") and the price at which a market-maker will buy ("bid") from a wholesale customer. This spread is minimal for actively traded pairs of currencies, usually 0–3 pips. For example, the bid/ask quote of EUR/USD might be 1.2200/1.2203 on a retail broker. Minimum trading size for most deals is usually 100,000 units of currency, which is a standard "lot".
These spreads might not apply to retail customers at banks, which will routinely mark up the difference to say 1.2100 / 1.2300 for transfers, or say 1.2000 / 1.2400 for banknotes or travelers' checks. Spot prices at market makers vary, but on EUR/USD are usually no more than 3 pips wide (i.e. 0.0003). Competition is greatly increased with larger transactions, and pip spreads shrink on the major pairs to as little as 1 to 2 pips.

Forex Bank

Forex Bank

Forex AB is a Swedish financial services company. The company was started in 1927 as a currency exchange service for travellers, at the Central Station in Stockholm. The owner of Gyllenspet's Barber Shop, according to the legend, discovered that most of his customers were tourists in need of currency for their trips. The owner began keeping the major currencies on hand.
The company was subsequently acquired by Statens Järnvägar (SJ), the Swedish State Railways, which expanded the operations until it was sold off to one of the managers, Rolf Friberg, in 1965. The company was the only one apart from the banks that was licensed to conduct currency exchange in Sweden.
The company, which is still wholly owned by the Friberg family, has expanded into Denmark, Finland, Norway and Iceland and has over 60 shops, usually located at train stations or airports. The decrease in the business brought on by introduction of the euro has made the company look for alternative sources of revenue, like applying for a banking licence and attempting to move into more regular transaction services, earlier handled by Svensk Kassaservice, a subsidiary of the state owned Swedish postal company, Posten.
Since 2003 Forex is a licensed bank.

Wednesday, August 20, 2008

Fibonacci Part 2

A forex lesson about Fibonacci

Fibonacci Part 2

A forex lesson about Fibonacci

Fibonacci Part 1

A forex lesson about Fibonacci

Fibonacci Forex Trading

How to make money in Foreign Currencies using Fibonacci Retracements and Fibonacci Profit Targets. Brought to you by www.LeverageFX.com

Sunday, August 17, 2008

Do you have what it takes to become a successful Forex Trader?

Forex trading, or any trading for that matter, is an occupation that requires experience and the accumulation of proficiency not unlike any other highly skilled profession. Whether you are a leading executive at a major publically traded company, a professional golfer or trading from your kitchen table, there are 5 key ingredients that one must possess in order to become successful.

1. You must be Passionate about what you do.

As Forex traders we all face one unique set of circumstances that does not exist in any other profession. We get rewarded for when we succeed and equally punished when we don’t! Could you image a corporate worker one quarter receiving a significant accomplishment bonus and the next quarter actually getting money taken from their paycheck for missing performance targets? Not on your life!

We do as Forex traders and that is why passion for what you do will carry you through the tough times that are part of your trading business. Asked yourself why you trade currencies and would you still do it if Forex were not potentially lucrative? Your answers will be quite revealing. You’ve got to feel your passion for trading!

2. You have to Apply Yourself and work hard at it.

I talk to so many people that enter into Forex trading with the aspiration of getting rich quick. Without putting the time and energy into really getting good at trading I see them jump from strategy to strategy looking for the goose that will lay the golden egg and eventually quitting while blaming everything else, except the true cause.

I got news for you – you are the goose and your Forex education is the golden egg. The magic has always resided with the magician and not some strategy. Work hard at trading and the rewards will eventually come your way. Remember what Tiger Woods said, “Funny, the harder I work the luckier I get.” Apply yourself as a trader and it will be no accident when your account begins to blossom.

3. You must Focus to really get good at what you do.

Now here is the hurdle most Forex traders struggle to get over. You have the passion and you are applying yourself to your trade, now focus and really get good at just at what you are doing. Be the expert to the experts at just that one thing. Become the master of a strategy or risk management methodologies. Really focus on getting good at it.

Stop jumping around or getting pulled from the last “latest and greatest” into the next “latest and greatest” and focus on one aspect of Forex trading and know it inside out. Know it strengths and weakness. Set your sights on becoming expert on just one aspect of trading and watch it spill over in all other aspects for your currency trading. This is the time to fail forward fast, use every setback as a learning opportunity that will propel you 3-steps ahead!

4. You must Push Yourself beyond the point everyone else might have quite.

In Forex Trading this is simple. Assume there is someone on the other side of your trade that is pushing themselves and sharpening their edge. To be successful you must you must do the same thing. Now is the time to examine your mental edge. Do you know the single most critical factor in any currency trade? It is you, the trader! Sharpening you mental edge is the most difficult aspect of trading, but also the most rewarding.

Start with your Forex education and gain the self-awareness necessary to maximize your strengths and suppress your weaknesses. Any expert will tell you that trading is 80% mental. It’s time to sharpen your trading to the razor’s edge and you do this through Forex education. A constant and never ending process that will become the cornerstone of your Forex experience.

5. You must, without wavering, be Determined and Persist to your objective.

You will fail. I can state that emphatically. However, you will not be defeated unless you allow your failures to control your trading. It is the old adage; failure is not falling of your horse, failure is refusing to get back on. Your success depends on your ability to dismiss the criticism, rejection, self-doubt and pressures associated with Forex trading.

Defining what is a winning trade, losing trade and bad trade will go a long way into developing you as a successful trader. Without the determination and persistence in all aspects of your trading life, obstacle will definitely appear closer and larger than they actually are.

Take a moment and assess yourself and your trading. Do you have the key elements to succeed? Which areas are presents development opportunities? When conducting a self-evaluation it is critical to be totally upfront and honest with yourself. After all, you will only be dishonest with yourself. One of the most interesting observations you can make is that all key success factors are interwoven. One factor supports the other. This is why your Forex education is a continuous journey of forex strategy, money management and self-mastery. Set these factors as your Forex education goals and take your currency trading to new heights.

Happy Trading!!

Wednesday, August 13, 2008

Money Flows Back into US

Money Flows Back into US
In historical periods of financial crisis, where did investors turn? The answer: the US. Some analysts thought that this logic would be turned on its head during the current credit crisis, since the reputation of the US as investing safe haven would surely be undermined by its role in the global economic slowdown. Over the last couple weeks, however, investors have returned en masse to US capital markets, sending US equities as well as the US Dollar to new highs. This has created a self-fulfilling cycle whereby a more valuable Dollar is driving commodity prices lower, which in turn, will benefit the US economy and drive the Dollar even higher. Perhaps the new logic is not so different from the old: that although it was the US that is primarily responsible for the credit crunch, it is also the US which is most likely to lead the global economy out of it. The Los Angeles Times reports:

Whether we come out of this first remains to be seen. But some grim economic data from Europe and Japan in recent weeks at least confirm that the slowdown has gone global. In that sense, the U.S. is the devil you know.

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Easy Forex Signals Trend Watcher

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Live Forex Quotes

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Live foreign currency exchange rates for 6 major currency pairs.


Sunday, August 10, 2008

Watch this free forex trading seminar

This free forex trading seminar is a snippet from the Triple Your Trading Profits workshop. The methods taught suit stocks, options, forex, day trading and more. If you'd like to watch more free clips please visit: www.tripletradingprofits.com

Training to gain experience and skill.

Training to gain experience and skill.

God willing, we will begin a series of lessons can be branded Chorus must learn the practical implementation of each lesson and trained at the expense of getting experience and skill, but how I will explain to you.
Companies now operate under the system Demo Account , or the expense of a trial that you will not pay any thing if you were trading in the market and win money or lose, you'll find yourself in this way gaining experience and skill will not be afraid, and you trade because you will not lose anything, but you follow the lessons and apply them and choose how far the company that Begins with this account and why each company calculated Vadim will say to you in the next lesson to any company begins and why this company in particular.

How to deal with currency.

How to deal with currency.

Will learn this lesson in how to read the currency and how to deal with it.
The lesson we have in the past that there are five main currency traders who are dealing with:
1 - USD: the U.S. dollar and
2 - EUR: The euro
3 - GBP: Pound sterling
4 - JPY: Japanese yen and
5 - CHF: Swiss franc and the
The currency is writing this way.
EUR / USD = 1.8
The currency symbol, which placed first in the formula called the base currency.
The price is the amount owed from the second currency for one unit of currency basis.
This means that to get the euro must pay 1.8 thousand million U.S. dollars.
The currency is writing this way.
GBP / USD = 1.90 if we are required to pay U.S. $ 1 and ninety cents for the purchase of 1 pound sterling.
EUR / USD = 1.80 and here are required to pay 1.8 dollars for the purchase of 1 euro.
USD / JPY = 103 As we stated that we pay the second currency to buy the currency if the base here are required to pay 103 yen to buy $ 1 or $ 1 payment for the purchase of 103 Japanese Yen.
USD / CHF = 1.02 and here are required to pay 1.02 Swiss Frank Willing to $ 1.

Moreover, write currency in this bearing in the deliberation
EURUSD = 1.5894
The deal means that the point of purchase 1 euro will be paid $ 1 and 84 cents and 94 points.
The points of the third and fourth digits, such as 1.8845 points here except the Japanese yen 45 points bits are the first and second after the interval (.) Example:
USDJPY = 103.22 points here are 22 no comma after the first two digits
And called on the currency symbol write code before the U.S. dollar currencies such as direct pound sterling and the euro.
And called on currencies, which writes symbol after symbol of the U.S. dollar currencies such as direct third-Japanese yen and Swiss Euphrates.

I would be technically and thank God we meet in the next lesson, God willing

Major currencies.

Major currencies.

There are five main currencies are traded in by 80%
1 - USD: U.S. Dollar
2 - EUR: Euro
3 - GBP: Pound sterling
4 - JPY: Japanese Yen
5 - CHF: Swiss franc

USD and are traded through the U.S. dollar.
Where they are buying and selling other currencies against the U.S. dollar
That is, when you want to get the sale done on the dollar and buy his work are paid when the U.S. dollar
The circulation of such as currencies most of the large demand around the world
The demand for the currencies of the five previous high, more than any other currency
The currency is writing this way.
EUR / USD = 1.8
The currency symbol, which placed first in the formula called the base currency.
The price is the amount owed from the second currency for one unit of currency basis.
This means that to get the euro must pay 1.8 U.S. dollars and will talk more in this topic in next to God

Other currencies

In addition to the former currency you can buy and sell other currencies such as:
CAD: Canadian dollar
AUD: Australian dollar
The common currency among all previous U.S. dollar as you buy and sell any currency against the U.S. dollar
But you have to wonder should I pay the U.S. dollar in every once bought his work and get it done when I sell
Answer: No
CHF / JPY and you can buy franc and paid interview Yen
So you can buy any currency against any other currency without the need for the U.S. dollar.
Called the currency to be bought or sold against other currencies-U.S. dollar currencies hybrid (CROSES).
The most famous hybrid which currencies are traded in the currency market are:
Euro against the pound sterling EUR / GBP.
Euro against the Japanese yen, EUR / JPY.
Euro against the Swiss franc EUR / CHF.
Pound sterling against the Japanese yen GBP / JPY.
Pound sterling against the Swiss franc GBP / CHF.
But as we mentioned earlier, the vast majority of traders are focusing on the sale and purchase of four major currencies in the first place, and there are those who prefer dealing in currency trading in certain hybrid.
But for beginners they must focus only on major currencies

Are You An Internet Marketing Success Story?

Are You An Internet Marketing Success Story?

by: Jude Wright
No? Do you want to be?

If you do, you can't just focus on one aspect of Internet marketing. What I mean is, don't just think about ad copy or just about traffic generation. It takes an "all around" approach to succeed.

First, and foremost, you must get your website visitors' email addresses. Build your prospect list. Use not only a newsletter, but also use autoresponder ecourses, ebooks and reports. All should be given away; the only "payment" being their email address.

Put the signup forms for these ebooks, etc. on your navigation menu and on the content pages throughout your site. You never know which page your visitors will be seeing when they arrive.

Make each signup page a "sales" page. Why should they want the ebook or report? What are the benefits to them? Make it good.

Have great customer support. What? They're not customers? Well, not yet, but they could be. Treat each subscriber and contact as if he or she is the best customer in the world and that person will be more likely to remain your subscriber.

Provide some way for your website visitors to provide feedback. It could be a community blog, forum, or even just a contact form. Just make sure there is some way that your visitors can communicate with you. Make sure that the link to your contact form is on every page of your website.

These days, I don't recommend adding your actual email address to your site because of all the spam bots. They scour your site for your email and soon your inbox will fill up with junk.

Does your website look professional? If you just have a site full of blinking banners and ads, I don't believe you'll succeed in the long run. You need it to look nice - not fancy - just nice, and have valuable content for visitors. If you do, they'll come back.

What about popups? You can use popup windows, but don't go crazy with them. Personally, I do not stay on a site that has more than one popup. I have been on sites where so many windows appear that you can barely get away from the site. That is just plain rude in my book.

A word about promotion. In my opinion, the best way to promote your website is by writing articles. You need articles for your newsletter and to distribute to article directories and other publishers. This is how you get your "name" out in cyberspace...to the people who matter...the ones looking for good content for their own newsletters and websites.

And the most important key to success? Perseverance. Don't give up at the first problem, or even the second. Find a mentor. Ask questions. Do whatever you have to do...but hang in there! You WILL have your OWN success story!

About the author:
Jude Wright is a Webmaster, Internet Marketer and Graphic Designer. She welcomes you to her websites at: http://aboutaffiliates.com,http://i-marketingorganizer.com,http://nutritious-cooking.comand http://designsbyjude.com

The Carrot On The Stick Formula

The Carrot On The Stick Formula

by: Larry Johnson
People online are much like those offline when it comes to promoting and marketing their products, affiliate links or services.

They look for the easiest, quickest way to do it as long as it is cheap or free and does not involve any work on their part.

Unfortunately there just isn't any way to do it without some effort and work and planning on your part.

Here is a simple formula to apply when it comes to building some repeat traffic to your site.

The "Carrot on the stick" formula works pretty well. You remember, the rabbit chases the carrot on the stick. There is always some incentive offered out there to keep him on the move and coming back for more.

The lesson you need to take from this simple principle of behavior conditioning is that you have to offer your visitors some reason to return to your site.

Repeat visitors are likely to become loyal customers which will result in increased business and profits for you.

Check your bookmarks of favorite pages. Why did you choose to remember these sites as worthy of a bookmark ?

Did they offer great content ? Great resources ? Terrific ideas ? Discounts ? Free offers ? Contests ?

Did you complete a survey on the site that earned you a discount for their products or services and also captured your e-mail address ?

Did they send you a free report over a period of several days that involved auto-responded messages designed to bring you back to their site ?

For example: I offer a free report on helping newsletter publishers who want to gain more subscribers. Visitors simply send a blank message to my autoresponder.

They then receive a free, four-part mini-course on how to increase their number of subscribers and ezine exposure overnight.

Take a lesson from your bookmarks. Utilize them to create your own "carrots on the stick" reasons for visitors to return to your site.

About the author:
GET A QUICK START with this free, How-to-do-it ezine. Biz Site Biz Ezine will help you with powerful tips, great resources and original articles. Get a free ezine mini-course: mailto:ezineminicourse-881@parabots.net . http://www.BizSiteBiz.com

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